•MOUTHWATERING CARAMEL SWIRL•

•MOUTHWATERING CARAMEL SWIRL•

A quick and satisfying job last month for TAG in Leeds. To create a delicious caramel swirl with photo-realistic illustration. This small vignette would be dropped into the bottom corner of a cereal pack so wasn't even taking centre stage as the hero shot of the product. Nonetheless it needed to convey all the sticky lusciousness that we associate with melted caramel.

From my own photographs (of honey, chocolate and golden syrup) and reference images from online sources, I distorted and then re-coloured melted chocolate to look like gooey toffee. Using the twirl filter and one or two other distortion filters in Photoshop and then judicious masking and trimming, I managed matched the flowing swirls of the brief.

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•CHOCOLATE ICE CREAMS

•CHOCOLATE ICE CREAMS

These illustrations are 'photo realistic' visuals commissioned for a pitch by a Leeds agency.

They turned out to be quite a challenge for me. So it was off to the supermarket to buy up lots of examples. The real product looked appalling, and in fact most of the competitor products, when unwrapped, looked really unappetising - hence the need for the illustrated facelift on the wrappers and marketing images.

These were also produced fairly quickly, from start to finish in less than a week.

Ice cream is always tricky to depict, if you don't get it just right it can tart to look like flaked fish or mashed potatoes.

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• PEACH YOGHURT •

• PEACH YOGHURT •

With the help from Form Z and photoshop comes this rendition of peachy yoghurt. A quick and simple illustration for a supermarket brand.

Other than this I've been working on 4 lengthy jobs for Interplay - featuring more Imaginetic magnetic sticker sets. I cannot post these yet as they are not released.

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•CHRISTMAS ICE CREAM•

•CHRISTMAS ICE CREAM•

Some people like custard on their Christmas pudding, though I can never understand why. It just has to be white sauce, with rum dribbled over it, and the pud so hot that the rum sizzles on contact.

For those that like ice cream instead of custard why not go the whole hog and have this delicious pud flavoured ice cream?

I've not tried it yet, but if it's as good as the other flavours, it has to be a winner.

I think this arrangement was the 8th we'd tried before I managed to capture just the right amount of Christmas puddingness.

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