Friday, September 13, 2013

As well as my 'standard' portfolio of work for advertising, design and publishing, I also specialise in design and illustration for Breweries.
Just recently I've had a marketing drive to expand my brewery portfolio and I'm pleased to say that it is working.
I now design for around 6 breweries. These are local, national and global - so a really interesting mix.
I'm still looking to add a few more breweries to my list so the drive goes on.
My favourite beer is STOUT. I love the look of it, it's a very 'designy' beer - deep glossy black rich ale with all those complex flavours of roasted barley, chocolate, liquorice and treacle. Wonderful.
I must have produced artwork for over 20 different stouts to date and the number of individual pump clips and labels I've designed numbers over 300 to date!!
Please take a look at
and pass on the message. cheers!
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All images are strictly copyright.©

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Sunday, September 08, 2013


These illustrations are 'photo realistic' visuals commissioned for a pitch by a Leeds agency.
They turned out to be quite a challenge for me. So it was off to the supermarket to buy up lots of examples. The real product looked appalling, and in fact most of the competitor products, when unwrapped, looked really unappetising - hence the need for the illustrated facelift on the wrappers and marketing images.
These were also produced fairly quickly, from start to finish in less than a week.
Ice cream is always tricky to depict, if you don't get it just right it can tart to look like flaked fish or mashed potatoes.
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